Cold Calling and Door Knocking Scripts for Real Estate Agents

Door knocking and cold calling are two extremely misunderstood and undervalued Realtor marketing strategies. If you have a compelling piece of content that adds value to the person you are delivering it to,  you will be surprised at how welcoming the “cold” lead on the other end may be to the information you are providing.

Here are a few script suggestions to get you comfortable with reaching out to people in your community about real estate related information:

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Just Listed and Just Sold Script

Hello, I am Lindsey Smith with CIR REALTY. I am just calling about a listing in your community. Do you have 30 seconds?

[Wait for response]

We just sold a property in this area, [or just listed], and we have excess buyers for this area that have not found something yet. Are you or do you know someone who maybe thinking of selling in the near future?

Open House Script

Hello, I am Lindsey Smith with CIR REALTY. I am just calling about a listing in your community. Do you have 30 seconds?

We are hosting an open house at 123 Happy Street down the block and we will have all the sold prices and other important information for the community there, and I wanted to invite you to stop by and see how your home is positioned in the market.

[Wait for response]

If yes… Great, we will see you there. Who knows, maybe you know someone who may want to live in the neighbourhood.

If no… No worries. I will leave this invite with you in case anything changes, or who knows, maybe you know someone who may want to live in the neighbourhood.

Market Update Script

Hello, I am Lindsey Smith with CIR REALTY. I am just calling about your community. Do you have 30 seconds?

[Wait for response]

I work in the community and have a deep sense of the real estate market in this area. We have had a ton of people wondering what prices are doing and how the market is, so I have recently put together a report including recent sold prices and a forecast of where we think things are going. I was wondering if you wanted me to fire it off to your email, or deliver a copy to you?

If yes… Great. Let me grab your information…

If no… No worries. Here is my card if you change your mind. Would you like me to keep in touch if we publish any other information on your community?

Low Inventory Script

Hello, I am Lindsey Smith with CIR REALTY. I am just calling about your community. Do you have 30 seconds?

[Wait for response]

I work in the community and like many others, I really love it here. To that point, I have noticed there are very few listings, no listings, or no homes like yours in this community currently on the market, and with no competition, you can often ask 2 – 3% more for your home. So I put together a report including recent sold prices I was wondering if you wanted me to fire it off to your email, or deliver a copy to you?

If yes… Great. Let me grab your information…

If no… No worries. Here is my card if you change your mind. Would you like me to keep in touch if we publish any other information on your community?

Would you happen to know anyone who might be thinking of selling in the near future?

Community Development/Update Script

Hello, I am Lindsey Smith with CIR REALTY. I am just calling about your community. Do you have 30 seconds?

[Wait for response]

I work in the community and try to stay up to date on current issues. We have had a ton of people wondering about the new interchange (or any other development or topic affecting the community)… so I put together a report including the timelines for completion and a summary of the impact we expect it to have on the community. I was wondering if you wanted me to fire it off to your email, or deliver a copy to you?

If yes… Great. Let me grab your information…

If no… No worries. Here is my card if you change your mind. Would you like me to keep in touch if we publish any other information on your community?

If the conversation is going well, here are a few follow up questions to keep the dialogue going:

How low long have you lived in the community? Same house?

What have you noticed about the market in your community?

How do you like living here?

If the opportunity ever arises, I would love to EARN your business.

And remember, the more you practice ad role play, the more comfortable (and more successful) you will become!

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